A continuación les presentamos algunos consejos para hacer que las fotos de su hotel vendan habitaciones entre las cuales encontramos:
El artículo a continuación ha sido proporcionado por el equipo de YieldPlanet en Polonia.
Good room photos give your bookings a leg up. Along with prices, images are the first thing visitors who book online look at. You should therefore make sure each room type offered through your booking engine is not only clearly described but also illustrated by several high quality photos of different parts of the room.
Check out our 6 easy tricks on how to use room images to your full advantage:
Remember that images play a key role in the decision to book. As we live in the age of visual culture, let the pictures do the talking!
Website photo gallery
The website photo gallery is the hotel’s visit card. Thus it should provide visitors with the first impression of the place where they’ll be staying and what is in there for them.
As such, make sure that your gallery includes photos of:
a) the property: its lobby, guest rooms, the restaurants and other amenities;
b) the area: hotel exterior, surroundings, views from the room(s) and eventually the local attractions;
c) the services: recreational areas, SPA, fitness centre, concierge, etc.
You can divide your photo gallery into tabs to better target your group of clients and enhance user experience. Each of the tabs will be a thematic photo album (e.g. Weddings, Golf, Scuba Diving, etc.). Put yourself in the shoes of potential guests and group photos according to the different audiences. What do they want to see? A group of friends on a diving getaway is probably not willing to look through wedding photos, nor a couple planning their honeymoon hoping to see few buddies swinging their gold clubs.
Once the photos are selected and grouped, you can also add a tag to your photos to improve your search engine ranking on Google!
Have you already a gallery on your website? Great! You have the photos so now use them on social media too! Pin all on Pinterest, add them to the hotel Facebook page and use Instagram and user-generated photos to increase social media followings.
Whether you are a small property, independent hotel or part of a a larger chain it has never been so easy to grow your audience! And the best of all, it’s free!
Artículo de YieldPlanet